My Story

Linda Rie is founded by Keyda Austin. The namesake is an ode to my late mother, Velinda Marie. I am my mother's legacy.  Velinda played an important role in the woman I am today and more specifically, supportive of me shaping my style identity at a young age; my mother recognized that I had a penchant for looking put together and the influence it had amongst my peers. I was raised in a military family, spent majority of my childhood abroad, and both coasts of the United States.  Although I am deemed a southern belle which is evident in mannerisms, I have been influenced by my diverse upbringing and adult experiences that have placed me in rooms many have not been called to-hence widening my exposure. I have always been a style resource, personal shopper, frequently complimented on my style choices, in addition to styling independently. I am now presenting that on a wider scale by showing up for the world through my gifts. I declare this space leaves you inspired, confident, and purposeful. Welcome to the tribe!